Though this is attributed to Anonymous, BIS strives to fulfill your expectations as our customer:

I Am Your Customer

I am your customer. Satisfy my wants with personal attention and a friendly touch and I will become a walking advertisement for your products and services. Ignore my wants, show carelessness, inatten-tion, or poor manners, and I will simply cease to ex-ist as far as you are concerned.

I am sophisticated. Much more so than I was a few years ago, my needs are more complex. I have grown accustomed to better things. I have money to spend, I am sensitive, and I am proud. My ego needs the nourishment of a friendly, personal greeting from you. It is important to me that you appreciated my business. After all, when I buy your products and ser-vices, my money is feeding you and your family.

I am a perfectionist. I want the best I can get for the money I spend. When I criticize your products or your service take heed because I will tell anyone who will listen that I am dissatisfied. The source of my discontent lays in something you, or what you sold me, failed to do. Figure out what that was and fix it or you will also lose my friends as customers.

I am fickle. Other businesses continually entice me with offers of “more” for my money. To keep my business you must provide something better than they do. Though I am your customer now, you must prove to me again-and-again that I made the right choice in deciding to do business with you above all others.